Step 1
Add a competitor’s domain
Enter the website. Kindal finds the pages and channels worth watching: homepage, pricing, docs, solutions, job board, blog, status page, socials, news and the founders’ X accounts.
- Sources found from the domain
- Several competitors in one tracker
- Pause or remove any source
Found for northwind.io11 sources
Pricing page
northwind.io/pricing
Solutions and docs
4 pages
Job board
Ashby · 23 open roles
Blog and changelog
RSS
Founders on X
@dana_nw, @leo_builds
Step 2
Kindal watches for changes
Key pages are re-read on a schedule. Only sections that really changed are kept: menus, headers and footers are ignored, so a redesign does not flood you with noise.
- Pricing, product and docs changes
- New job openings
- Navigation and template changes ignored
Timeline · last 30 days
Raised Team plan to $39
Pricing page · 2h ago
Opened 6 sales roles in Germany
Job board · 3 days ago
Launched an AI assistant
Blog · 5 days ago
CEO thread on enterprise focus
X · 1 week ago
Step 3
Read what it means for you
Each tracker brief lists what competitors did and what they published, and a “so what” for every development, based on the objectives you set.
- What they did and what they publish
- A “so what” for each development
- Timeline over 30, 90 or 365 days
Competitors·Monday, 09:00Notable
Northwind moves upmarket: higher prices, AI bundled, sales hires in Germany
In brief
Team plan up 34% with an AI assistant included
Six enterprise sales roles opened in Berlin and Munich
CEO says mid-market is “no longer the focus”
Why it matters
Their mid-market customers may now be open to a cheaper option.