Kindal

Solutions · Founders

Kindal for founders: track competitors and your market, then post about it

Kindal watches your competitors and your market for you and sends one brief when something changes. Then it turns what matters into posts on X and LinkedIn, in your voice.

Northwind · Pricing pageChanged
northwind.io/pricing · checked this morning
− Starter — free up to 3 users
+ Starter — free up to 1 user
+ Team — from $39 per user
So what

They are pushing small teams to paid plans. A good week to talk about your free tier.

How it works

Step 1

Add your competitors and your market

Enter competitors’ websites and describe your market. Kindal finds their pricing pages, jobs, blogs and founders on X, and the specialist sources of your industry.

  • Competitor sources found from a domain
  • Your industry’s specialist sources
  • Set objectives so briefs focus on you
Your monitoring
Competitors
Northwind, Ardent, Kiteline
3
Market · “AI for procurement”
18 sources
18
Your customers’ news
Google News searches
6
Step 2

Get one brief when something changes

Pricing changes, launches, new hires and market news arrive in one brief, with a “so what” for each development based on your objectives.

  • What competitors did and published
  • A “so what” for each development
  • By email, Slack or Telegram
Competitors·Monday, 09:00Notable

Northwind cuts its free plan and hires enterprise sales in Germany

In brief
    Free tier now limited to one user
    Six sales roles opened in Berlin and Munich
    CEO thread: “mid-market is no longer the focus”
Why it matters

Small teams leaving Northwind are your easiest wins this quarter.

Step 3

Turn it into posts

From any brief, Kindal writes a post for X or LinkedIn with a clear point of view. Publish to X directly or plan it in your calendar.

  • Posts in your voice, from real news
  • X publishing and scheduling
  • Analytics on what gets read
Post for XDraft ready
D
Dana Ruiz
@danaruiz · founder
𝕏

Two competitors cut their free plans this month. We are doing the opposite: our free tier now includes 3 users. Small teams deserve tools that grow with them, not paywalls on day one.

What you get

Competitor tracking

Pricing, product pages, jobs, blogs and founders’ posts.

Market briefs

Specialist sources of your industry in one brief.

So what

Every development explained against your objectives.

Posts in your voice

X and LinkedIn posts from your briefs.

Publishing to X

Post now, schedule, or automate from your best briefs.

Analytics

Views, likes and replies by topic and format.

Questions

How long does setup take?

A few minutes: add competitor domains and describe your market. Kindal proposes the sources.

Can Kindal post for me?

On X, yes, once you connect your account. LinkedIn posts are written and planned in the calendar, and you copy them out when they are due.

Will posts sound generic?

Posts start from a specific brief and follow your voice and rules from your profile, so they carry facts your audience has not seen.

Can my team receive the briefs?

Yes, by email, or in a Slack channel through a webhook.

Features used here

Try it on a topic you follow

Set up a topic in a few minutes. Your first brief arrives as soon as your sources publish something.