Kindal writes the post from the brief and publishes it for you.
Every brief that clears your bar becomes an X post or thread in your voice, with a chart or a photo when it helps, published at the next free slot on your calendar. You set the rules once. It runs every day.
From the brief, Kindal drafts the thread. It decides thread or single post, chart or photo.
One story with an arc becomes a thread. Three unrelated developments become three single posts. A brief with numbers gets a chart; one with a scene gets a photo. Every line comes from the brief, and the draft says which.
Thread or single post, decided for each brief
Chart from the sources, the source image, a stock photo, or nothing
Credits the source, or tells it as your own take
From this brief Writing the thread
X thread · post 1 of 5
Marvell and GlobalFoundries just signed a multi-year silicon-germanium deal for optics. Same day, Lumentum raised guidance 12% on datacenter demand. And the UK review says the bottleneck is fibre, not power. Three sources, one conclusion: the optics supply chain is the story of Q4.
Written fromBriefSourcesYour voice
Article“The optics supply chain is the Q4 story” · 740 words
Short video0:48 · captions from the brief
Publishing
The thread goes out at 14:30, in the next free slot. You did nothing.
Connect X once. The automation publishes as soon as the brief lands, after a delay, or at the next free slot inside your days and hours, with a daily cap and a minimum gap between posts.
X and LinkedIn
Max per day and spacing, counted across all your automations
Every post visible in Calendar before it goes out
Photonics · automation Running
TriggerEvery notable brief in Photonics
CreateX thread · Kindal decides post or thread
ScheduleNext free slot · max 3 a day
Mon09:00
Tue—
Wed14:30
X thread · 5 posts
Thu09:00
No post was written, scheduled or sent by a person.
Replies
You press Scan. Kindal finds the posts worth answering and drafts the replies.
One button in Content opens the settings: the topic, the accounts and keywords that matter, how to write. Press Scan and Kindal reads X right then, keeps only the posts worth a reply, and writes it in your voice. You send it while the post is still fresh.
On demand: 4 scans a day on Pro, 12 on Scale
Only posts it is sure about; the rest is skipped
Replies and quotes, written from the post and your briefs
@siliconanalyst · 142 likesSiGe capacity is the real constraint nobody prices.
Worth a reply
@randomtrader · 9 likesLITE to the moon 🚀🚀
Skipped
Reply to @lumentum_ir · in your voice
12% on datacenter is the headline. The line worth reading is capacity: SiGe wafers are the bottleneck, and your guidance assumes GlobalFoundries delivers on the Marvell deal. Is that in the number?
Waits in your queue. X opens with the text ready. Send
Numbers
Each post reports back: views, likes, replies. You see which topics work.
Kindal checks every published post at 24 hours, 7 days and 30 days and keeps the numbers next to the draft. Analytics shows the topics and formats that perform.
Numbers per post, per topic, per format
Thread, single post, article, video compared
The automation learns which angles get replies
Followers · last 60 days
2,140+1,720 · engagement 1.8%
Published
JulAugSep
Best-performing topics Reading the numbers
Photonics industry38 posts6.1%
AI datacenter infra22 posts4.4%
Semiconductor supply chain17 posts3.2%
Every format, from the same brief
X post and thread
Under 280 characters per post, measured and fixed before it goes out.
LinkedIn
One insight per post, with or without image.
Article and newsletter
Long-form with title, description and subject line, saved as drafts for your CMS.
Carousel
Slides from the brief, in your brand kit’s colours and fonts.
Short video
A spoken script and a rendered vertical video with captions.
Podcast
The brief read aloud, with your cover.
PDF report
A document to send to your boss.
Brand kit
Colours, fonts, logo and cover, set once.
Your voice
Instructions in your words: tone, what to stress, what to avoid.
Connect X, pick a topic, add one automation. The first post goes out with the first brief.
You can keep every post as a draft for review, or let it publish.